The glory days of door to door salesmen have (mostly) come and gone. Many prognosticators have been quick to predict a similar fate for cold calling and telemarketing. You must go no further than your favorite search engine to get the idea. A recent Google search for “cold calling is dead” yielded 14,200,000 results and featured ads titled, “Cold Calling is Stupid”. That said, telemarketing and appointment setting continue to be necessary evils along the path to sales success. Mastering the art of effective appointment setting can set you and your company apart from its competition. At its most simple level, appointment setting is simply the creation of a mutually agreed upon time and place for you or your delegated representative to get together with a client. It is at its core about finding qualified prospects and setting an appointment with them. Like any other critical business practice, it takes time and effort to get it right.
To be truly effective, an appointment setter must convert the prospect into a customer by intriguing him with features, advantages, and benefits of the product/service in question. The customers level of interest will be based on the skills and conversational manner of a sales rep. For the most part, appointment setting is simplest, and the most preferred way for small businesses to promote products and services to ultimate customers.
So why go at it alone? By outsourcing marketing functions such as appointment setting, you can offload the massive amount of work associated with achieving marketing perfection. Your outsourced service can work in tandem with your sales team to create opportunities to present your product or service to curious prospects, and these opportunities can be developed into massive sales increases over time.
Most third-party outsourcing firms will work with you so that your appointment setters appear to your clients as if the appointment setter is calling from your own corporate offices. You can set your appointment setter up with a unique caller ID that matches your own and the offshore call center can set your agent up with an email address tied to your domain name.
Hiring an outsourced call center can help your company avoid the multitude of expenses associated with handling these mundane, complicated tasks in-house. If you choose to conduct these activities within your cozy corporate confines, you’re going to have to install many phone lines, as well as draw on systems that call centers use to make calls and records more effectively. You will also almost certainly need to broaden your workplace space and enlist people who will need substantial training. No, cold calling is not stupid. Failing to consider these critical overheads, might unfortunately point that insult in your direction.
Choosing an Outsourcing Service
To make the most from any appointment setting project, it really is best to ideally contract a corporation who offers multi-channel sales options. These technologically advanced centers will have the ability to mix data entry, support, and marketing services should you need them. You should always also make sure that their agents can provide the opportunities you will need to communicate with customers and correctly cover client markets.
Choosing an effective telemarketing service will help you reduce overhead and realize increased sales. All while allowing you to sit comfortably in your familiar, air-conditioned office. How’s that for smart?
There is an ongoing debate among corporate and call center executives regarding the efficacy of multichannel contact centers. Most seem to believe that blended contact center utilization allows firms to efficiently and seamlessly boost inbound and outbound functionality while cutting costs and increasing flexibility.
Considering the swift escalation of email correspondence and other methods of online centered customer contact, the public may quickly change the way in which call center outsourcing is viewed. For instance, what was once termed “multi-channel contact center” might in the near future become redundantly known as “call center”. The range of standard contact centers that deliver uniquely inbound or outbound service is shrinking. Supplying customer service across a number of interaction channels, also recognized as multichannel contact center outsourcing, is commonplace currently for contact center service campaigns.
Unfortunately, it doesn’t always work. Quite often, dialer and ACD software isn’t always suitable, as reporting and dial-in and dial-out lines are typically separated. The use of multiple lines can be expensive and defeat the often well-intentioned attempts at blending call center functionality. Added lines can be expensive on their own merit, and combining them can cost firms time in terms of reporting drudge-work.
Most small to mid-sized call center customers expect more than just one particular service from offshore providers. Companies also expect to see economies of scale when purchasing both inbound and outbound services. Entrepreneurs wish to broaden these services spanning several channels, including the world wide web, email correspondence, virtual chat, and other self-help offerings. Firms that outsource contact center services notice that self-working assistance for simple communication extend commercially beneficial solutions to entirely assisted telephone based customer service. Recent transformations in customer behavior demands that call center outsourcers evolve personal support channels well beyond soon-to-be antiquated phone support.
Time is money. Customers have endured taxing and time consuming customer service nightmares, and to avoid repeat performances, more likely to email or make use of social media to obtain help with a dilemma. Call centers must have the necessary reporting and tools to allow ACD use across multiple lines and channels. Doing so will allow companies to centralize decision making and improve customer service. To reach your multichannel objectives, call centers must effectively combine channels in such a way that saves your business time, while still making your customers happy.
Though interactive voice response (IVR) continues to be a core element of essentially all contact center companies, its use is slowly, but proportionately dropping as various other kinds of customer service come to be available.
The heart of the matter is that not every company requires identical features and services from call centers. Businesses with substantial size and low sales per customer may possibly prefer more self service, while companies with more expensive merchandise or service could possibly choose to invest in highly involved assistance. Typically, the businesses that are anxious to spend in current technology are the ones with the greatest volume of call center traffic. In the event that a brand new function runs properly for them, they can possibly preserve a huge deal of cash in the contact center. The trick is to find a company that can affordably offer the proper blend of services, reporting, and tools for the right price.